New Program Wins Heart Strings & Purse Strings

When it comes to binding the generations of the family, heartstrings are stronger than purse strings.

     I had the opportunity to meet Dennis Stack, one of the co-founders of LegacyStories.Org at our Tri-Annual Retreat in Phoenix. Formed in 2008, Legacy Stories provides values-based legacy education to consumers and professionals.

     Their expertise was developed from extensive field research in assisted living, memory care, home care, estate planning and hospice, having trained more than 5,000 volunteers to assist families in building a meaningful legacy for their elder loved ones.

     A survey conducted by Allianz Insurance in 2005 and reprised in 2012 asked 2000 participants, 1000 ‘boomers’ and 1,000 ‘elders’, how they define their legacy. When asked to rank inheritance priorities, baby boomers and their parents decidedly prefer to leave their ‘values’ more so than their valuables.


Despite their overwhelming desire to pass on their values and life lessons, only a small fraction of these generations has made provisions for doing so. The primary reasons are a lack of awareness of how to build a legacy portfolio and the inability to find qualified legacy advisors to guide them.

     This vacuum presents an opportunity for estate planners to differentiate themselves by caring as much about a family’s heartstrings as their purse strings.

     To answer the call, has created an innovative turnkey legacy consulting program.  The online system provides estate and financial planners the tools, best practices and marketing elements to successfully offer both the values and valuables sides of holistic estate plans.

     The turnkey consulting program offers a full range of legacy consulting services from regularly scheduled session planning sessions to less intensive legacy asset discovery and guidance.

     In the near future the company will be offering a free Legacy Advisor Starter Guide as an introduction to legacy planning.

Starter-guideThe company is offering LWP members a 50% discount off the retail price of the Turnkey Legacy Planner Program. If interested, send a request for the discount code to This email address is being protected from spambots. You need JavaScript enabled to view it..

To learn more, visit their webpage:

To receive a free Legacy Advisor Starter Guide, send a request to This email address is being protected from spambots. You need JavaScript enabled to view it. and they’ll send it as soon as the guide is ready.

In the meantime, Dennis Stack will be happy to meet you and explain more. Stop by his table at the conference.  Ask him to show you their app!

Roslyn Drotar - Lawyers With Purpose, Coaching, Consulting & Implementation Coach, Marketing & Social Strategist.

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